Organization: RECITY Network Private Limited
Position Type: Short-term (3-6 Months)
Position: Social Media Specialist
No. of Positions: 3
Experience Level: Min. 3 Year
Language Proficiency: : Proficient Written and Oral communication skills in Hindi and English & Punjabi.
RECITY is seeking a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users to bring large-scale impact in waste management among the citizens of a city in Haryana, for a limited period project starting June 2017.
A city in Haryana requires a large-scale intervention in Waste Management via efficient Waste Segregation. As per the Municipal Corporation, the target is to achieve segregation at the 1-lakh households in the city. This will be achieved by intervention at a most fundamental level, i.e.: the housing societies, schools, hospitals, eateries, etc.
The Social Media specialist is responsible for gradually achieving superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
They should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. They are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
RECITY has created an inclusive platform-approach to solve India's urban dilemma of unplanned growth, by co-opting citizen and student participation to address gaps in infrastructure and governance. The platform also brings together government, experts. NGOs and academia to collectively implement projects that lead to lesser pollution, better sanitation, environmental fortification, water resilience, energy efficiency and affordable housing.
RECITY has already done a successful Proof of Concept for the city of Navi Mumbai, in partnership with Navi Mumbai Municipal Corporation, Bharati Vidyapeeth College of Architecture and NAREDCO West. Also, in its short existence, it has been invited by the Delhi Development Authority to conceptualize similar projects; and also as curators at MUNICIPALIKA 2017.
Now, in our latest edition of growth, we have been invited to deliver Waste Management solutions to the city in Haryana.
More about RECITY: https://www.facebook.com/RecityIndia/
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